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Gucci Group, the owner of fashion house Alexander McQueen announced that one of the last projects Alexander McQueen was working on before he died in February was a men’s underwear collection that is to be launched in June. The men’s underwear collection will featuring the skull print we have all come to know and love, the designs were one of his final projects and are also inspired by some of the clothes from his last menswear offering.

Jonathan Akeroyd, McQueen chief executive officer, said: “The development of our menswear is a priority for us and expanding the diversity of products within the sector is mandatory.”

If you feel like treating your other half to something from this luxurious collection, you can choose from basic underwear, silk pajamas or loungewear for those lazy weekends at home. The price range for the collection will start at $52.50 for boxer briefs to $555.00 for silk jacquard pajamas. Even the packaging sounds gorgeous, as it features pictures of men’s torsos, shot in black and white by Alasdair McLellan.

The underwear collection will start to roll into Saks Fifth Avenue, Neiman Marcus and Barney New York in mid-June.

The new David Beckham Emporio Armani Underwear ads were unveiled at Macy’s in San Francisco yesterday. The ads were shot in Malibu Beach, California by renowned fashion photographers Mert Alas and Marcus Piggott.

The Autumn/Winter 2008 Emporio Armani Underwear ad will appear in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Source: www.sheknowsbest.com