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(Text from the official general press release from the designer, Giorgio Armani)

14.01.2010

CRISTIANO RONALDO – THE NEW EMPORIO ARMANI UNDERWEAR AND ARMANI JEANS TESTIMONIAL

Giorgio Armani is pleased to unveil the first images of Cristiano Ronaldo appearing as the official worldwide testimonial for Emporio Armani Underwear and Armani Jeans, coinciding with Spring Summer 2010 advertising campaign.

The first advertising campaigns featuring Cristiano Ronaldo, for both Emporio Armani Underwear and Armani Jeans, were shot on location Madrid by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Giorgio Armani said, “Cristiano is a great looking man with the perfect physique of an athlete. For me, he is the essence of youth – spontaneous, exciting, a real maverick. It is for his energy that I have chosen Cristiano to become the new face of Armani Jeans and Emporio Armani Underwear – for his youthful, exciting and yes, sexy, attitude.”

Cristiano Ronaldo says, ”I am very flattered to be asked to represent Armani; Giorgio Armani is a legend in the fashion world and I have long been a fan of his work. I am very pleased with the pictures we have done together – they are certainly striking and are full of an attitude and spirit that I can relate to.”

The close union between Giorgio Armani and the world of sport, and particularly soccer, is well-documented. Over the years he has dressed many of the world’s great players including David Beckham, Ronaldo, Luis Figo, Thierry Henry, Christian Vieri, Fabio Cannavaro, Andriy Shevchenko and Kaka’. Giorgio Armani was the first fashion designer to select a soccer player as a testimonial when David James famously appeared in his Spring Summer 1996 Armani Jeans campaign. Since then Andriy Shevchenko, Kaka’ and David Beckham have also been testimonials for the designer.

More images are available starting from today exclusively to Emporio Armani fans on our official Facebook page

ARMANI.

Images (c): Giorgio Armani SpA

Italian design label Armani has teamed up with sports label Reebok for a new line of running shoes, introduced during the men’s fashion shows in Milan.

The new EA7 collection, which consists of sporty (The Runner) and more sophisticated styles (Mega Chic), comes after fellow Italian designer Salvatore Ferragamo launched sneakers with Yohji Yamamoto and Kanye West’s successful design stints for Louis Vuitton and Nike sneakers.

Combining fashion and fitness in shoes isn’t completely new then — however, Armani’s translation could be the most sports-focused yet.

And given that the designer co-owns the Olimpia Milano basketball team (also known as Armani Jeans Milano), one of whose sponsors is Reebok, by the way, it could be that he got some first-hand knowledge on what an athlete really wants in a shoe.

His own explanation is far more simple, however: “Today sportswear and active wear have become really important parts of our wardrobes,” Armani said.

“I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable.”

EA7 will hit international Reebok and Armani stores as well as select retailers in July 2010.

The new David Beckham Emporio Armani Underwear ads were unveiled at Macy’s in San Francisco yesterday. The ads were shot in Malibu Beach, California by renowned fashion photographers Mert Alas and Marcus Piggott.

The Autumn/Winter 2008 Emporio Armani Underwear ad will appear in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Source: www.sheknowsbest.com