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Hugo Boss Black A/W 2010 Featuring Lars Burmeister.

Ad Campaign: Hugo Boss Black
Season: A/W 2010-11
Models: Lars Burmeister, Natalia Vodianova
Photographer: Peter Lindbergh
Photos: Hugo Boss
Website: www.HugoBoss.com

Ryan Reynolds, The Canadian-born actor is Hugo Boss’s latest brand ambassador.

To view the entire Hugo Boss Black Label Collection, visit the Hugo Boss website (click here) or at a Hugo Boss store near you. For a list of Hugo Boss stores in your area, (click here).

Visit www.hugoboss-store.com to shop.

Hugo Boss Fragrances, a partnership between P&G Prestige and German fashion house Hugo Boss AG has signed Ryan Reynolds as the face of its new male fragrances and skin care line.

“BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives. I’m honored BOSS invited me to be the face of its new men’s fragrance.” Reynolds said in a statement.

Ryan has also signed up to portray the lead role of superhero Hal Jordan in the Warner Bros. and DC Comics film adaptation of ‘The Green Lantern’ which is due out in summer 2011.