TAG Heuer and Tesla Motors team up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.
Q: What happens when the World’s Greatest Watch Maker hooks up with the World’s Greatest Carmaker?
A: A Masterpiece.
Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.
On display at the Geneva Motor Show is the 2010 TAG Heuer Tesla Roadster. This one-of-a-kind collector’s car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch, to be revealed in Basel on March 18.
This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand’s vintage stopwatches.
The car’s exterior color scheme is Foucault Field Gray, embodying the innovative spirit of both companies. The design was inspired by the new TAG Heuer concept watch, a technical milestone in mechanical movements, which brings technologically advanced art to life through motion.
The 2010 TAG Heuer Tesla Roadster will remain at the Tesla booth during the public show days, March 4-14 at the Palexpo-Geneva conference center. The car will then be driven to Baselworld, the world’s largest watch exhibition, for a special event March 18.
About Tesla Motors:
Tesla Motors designs and sells high-performance, highly efficient electric sports cars — with no compromises. Tesla Motors cars combine style, acceleration, and handling with advanced technologies that make them among the quickest and the most energy-efficient cars on the road.
About TAG Heuer:
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch brands. The company has revolutionized 150 years of watchmaking history. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is a division of the Watch & Jewelry arm of LVHM, Moet Hennessy-Louis Vuitton, The world’s largest luxury goods group.
Photos: Tesla Motors / TAG Heuer
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