Dior Beauty Opens First Concept Beauty Store In Hong Kong With Plans For 100 Stores In The USA.

Dior Beauty’s new concept boutique is inspire by Dior’s “Le Bon Marche” store in Paris, all interior is based on a black & white color scheme. The store is divided into 4 sections to display color, fragrance, skincare and men’s products. For the stores in the United States, Dior will also carry it’s eyewear collection.
There’s a private makeup corner, called the Loge de Star, in the concept store where customer can consult professional makeup artist on their personal makeup requirements and get the latest update on beauty trend. You can also book a facial treatment in their treatment rooms.
Depending on economic conditions, US stores could begin to roll out in late 2010 with stores slate for Beverly Center, Century City and Santa Monica Place in Los Angeles. East coast stores slated for Paramus and Short Hills, NJ and White Plains, Garden City and Soho, NY.









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